Illusory Truth Effect
The term I will be researching and discussing in this blog is the illusory truth effect. The illusory truth effect is the tendency to believe false information to be correct after repeated exposure. This idea was identified in 1977 after studies at Villanova and Temple University. The illusory truth effect can also be called the validity effect, truth effect or the reiteration effect. With this effect, researchers found that people can know something is correct to begin with but after repetition they can be persuaded into thinking something different. I also found that the illusory truth effect can be used in election campaigns, advertising, news media and political propaganda. There are some good and bad things about this effect. If you ask an advertiser, to them this effect is good because you can get consumers to do what you want them to. For the consumers, if they find out this tactic was used it could be bad because they might not like that their decision making was altered. In an election the same thing goes. For the candidates they would take full advantage of the illusory truth effect and use it to get what they want. For the us, the people, we would look at this as a bad thing because we do not want anyone trying to change our views. This effect can affect society as a whole in many different ways for good and bad reasons. For example, with advertisements constantly playing about how smoking is bad for you and kills you it is very likely to get people to believe and understand this is true and in result they will quit smoking. This is an example of the illusory truth effect being used daily and I would say it definitely works for a lot of people. This would also be an example of how the illusory truth effect has affected me. When doing some research on the illusory truth effect I found an article that did some tests with this theory and they found that we encounter a lot of false claims daily and that our knowledge does not protect us against these false claims. This theory does prevail and is able to "trick" us no matter how knowledgable we may claim to be. If you ask me the illusory truth effect is a great marketing/advertising technique!
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