How Covid-19 has Impacted Media Consumption
Since this virus has changed our lives and caused us to be stuck in our homes for several weeks now media consumption has greatly increased. I mean, what else is there for us to be doing besides staring at our phones and watching the news. During the quarantine Gen Z, which is 16-23 year olds, have been largely watching online videos, video games and online TV streaming. 31% comes from video games, 51% comes from online videos ad 31% comes from online TV. These numbers did not shock me at all and I have also been consuming a lot of media in each of these different categories during the quarantine. For the millennials, ages 24-37 year olds, they have had similar consumption along with a few other things. 35% are watching broadcast TV, 31% are playing video games, 44% are watching online videos, 20% are listening to podcasts and reading books, 41% are watching online TV, 36% are looking at online press, 26% are listening to the radio and 35% are streaming music. As you can see millennials are using a lot of different media categories. I also find it interesting that so many different forms of media are being used. If there was not a pandemic going on we would not have time to use all these different types of media. From the data they have found that over half of the Gen Z age group is consuming significantly more online video than before. They found that millennials started or are consuming more content across several different types like online video, online TV and broadcast TV. I found this information to be very interesting! Overall, everyones consumption of media has changed no matter their age group due to this pandemic. It is amazing how they have already collected this data and have been able to see what everyone is doing in their spare time during this quarantine.
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